"I like Gentle Monster, but I want a brand that's a little less common." Responding to this sentiment, PLASTIC BRAIN, an avant-garde eyewear brand from China, has arrived at CLOSET by Haji.
Its design philosophy intertwines the past and future, its forms merge vintage elegance with street aggression, and its worldview is genderless. This is an insider eyewear brand that an active buyer from Kobe's Sannomiya district fell in love with and decided to carry.
This article introduces notable PLASTIC BRAIN models, carefully selected by CLOSET by Haji, across three styles: oval, square, and cat-eye.
What is PLASTIC BRAIN? | A New Eyewear Brand from China
PLASTIC BRAIN is an eyewear brand from China with the concept of "the intersection of past and future." Based on the elegance of classic eyewear, it reinterprets this with street and fashion sensibilities, creating a unique worldview that has garnered strong support from fashion-forward individuals worldwide in recent years.
Similar to South Korea's GENTLE MONSTER, its approach is characterized by redefining eyewear not just as a tool for vision correction or UV protection, but as "an accessory worn on the face." Its extremely narrow silhouettes, bold combinations with metallic parts, and genderless wearability add a sharp impression to all styles, including street, mode, cyber-goth, and Y2K.
PLASTIC BRAIN eyewear, possessing both the sharpness of "a knife worn on the face" and a vintage-like demeanor, has an addictive quality that will hook you once you try it on.
1. Oval Sunglasses | Fusion of Future and Classic
The most popular category from PLASTIC BRAIN is oval sunglasses. A diverse range of models are available, thoroughly exploring the possibilities of the oval shape, from narrow vertical silhouettes reminiscent of 90s archives to thick, voluminous frames and fusions with metal parts.
Being classic yet contemporary, intellectual yet aggressive—the coexistence of such contradictions is the true essence of PLASTIC BRAIN's oval styles. Below, please see the oval models picked by CLOSET by Haji.
2. Square Sunglasses | Edgy Staples for Everyday Wear
Popular as a versatile style that's easy to incorporate into daily outfits are PLASTIC BRAIN's square sunglasses. While based on a simple form, the brand's distinctive edge is evident in the metal details on the temples and the variety of lens colors.
In addition to classic colors like black and clear, there are also unique lens options in yellow, pink, and orange, making them a versatile piece to switch up your mood with your outfit.
3. Cat-Eye Sunglasses | Genderless Aggression
PLASTIC BRAIN's true value lies in transforming the classic cat-eye frame, once a symbol of femininity, into a genderless and aggressive street accessory. With extremely slimmed-down shapes and sharply designed lens lines, they exude vintage elegance while possessing the sharpness of "a knife" worn on the face.
When incorporated into men's styling, they become a unique accessory that adds a touch of venom and minimalist aggression to any outfit.
How to Choose PLASTIC BRAIN Sunglasses
An active buyer from CLOSET by Haji explains the key points for choosing PLASTIC BRAIN sunglasses.
Recommendations by Face Shape
- Round Faces: Square and cat-eye shapes are recommended to emphasize a sharp impression.
- Long Faces: Oval shapes with vertical height can mitigate the impression of a long face.
- Inverted Triangle Faces: Curvy oval shapes blend well with facial features.
Recommendations by Occasion
- Daily Use: Square-shaped clear lens models (also suitable as eyeglasses).
- As the Centerpiece of a Street Outfit: Bold-frame oval shapes.
- For Mode/Avant-Garde Styling: Cat-eye shapes.
Available for Try-On In-Store | At Our Store in Kobe, Sannomiya
PLASTIC BRAIN sunglasses can be purchased at CLOSET by Haji's online store and our physical store in Kobe, Sannomiya. Sunglasses are an item whose impression can change significantly when tried on. If you are nearby, please feel free to try them on at the store.
If visiting in person is difficult due to distance, please feel free to contact us by phone (078-335-7882) or Instagram DM (@closetbyhaji). We also accept reservations and consultations regarding sizing.
