A unisex brand founded by New Zealand-born creators Sebastian Hunt and Dylan Richards Diaz, both of whom gained experience at YEEZY. They advocate for "**luxurious aesthetics at an accessible price**," offering a minimalist wardrobe that relies on "materials, silhouettes, and functionality" rather than logos. Their signature pieces include PFD-type puffers, heavyweight jerseys, and utility pants, characterized by "practical luxury" that blends into everyday life while also being photogenic.