UNDERWATER
A street label launched by designer Ayu in 2022.
The keyword is "WASTELANDISM" - it is inspired by the wardrobes of people surviving in a devastated underground city of the future, and reflects the pursuit of fashion even in a world with few resources. The brand name "under the water" symbolizes the mental state of retreating from reality and pressure, and diving into one's own shelter where there is no anxiety or misfortune . The collection combines high-end materials with vintage processing to create a sense of urban underground.
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