London Hoodie

■ Design & Concept

WASTED PARIS is a pullover hoodie that symbolizes the brand's identity of "the fusion of Parisian and London street culture." Its most distinctive feature is the Gothic font "LONDON" graphic emblazoned on the front. This design expresses respect for British subculture and the punk scene through a refined graphic placement that is distinctly Parisian. The minimalist composition, intentionally stripping away excessive ornamentation, instead highlights the strong underlying roots it represents.

■ Material & Texture

• Premium Heavyweight Cotton: Extremely tough and thick cotton material that resists losing its shape even after prolonged wear. Excellent heat retention from its brushed lining and a snug texture support your street style from winter to early spring.

• Deep Black Pigment Dye: A dye that pursues a profound "jet black." Through repeated wear and washing, it gradually ages along with the graphic print, developing a unique vintage texture that is all your own.

■ Silhouette & Details

• Boxy Pullover Silhouette: A boxy silhouette with significantly dropped shoulders, emblematic of modern trends. The kangaroo pocket on the front, unique to pullovers, adds both functionality and a street-style volume.

• High-Standing Hood: The hood fabric is doubled, designed to stand beautifully even when not worn over the head.

■ Styling Suggestion

• Artisanal Shadow Look: As an inner layer for the **"PERSONSOUL - Hand Brushed Dirty Cotton Coat."** The "dirty processing" of the coat and the "Gothic logo" of the hoodie create a deep sense of depth, as if old and new archives are merging.

• Industrial Hardware Mix: Styled with **"FRKM SCD - Multi Zip Biker Leather Pants."** The minimalist look of the hoodie further enhances the complex zipper work of the pants, completing a sophisticated "neo-biker" style.

• Neo-Gothic Layering: Layering with the **"SUPPLIER - Vintage Wash Pierced Zip Hoodie"** worn over it, with the hoods stacked. The pierced embellishments combined with the LONDON logo elevate it to a heavy style with a strong punk essence.